![]() ![]() One way to think of the brand is if BAPE and Hello Kitty were being built today, this is how they would be built, leaning into digital culture and emerging technologies. Hello Kitty and the world of Sanrio were similarly inspiring. Growing up, Nigo and what he created with A Bathing Ape, as well as how he created it, was a huge inspiration. ![]() Our graphics are centered around our kawaii mascots, “The Dreamerz.” The pieces are intentionally accessible and versatile, capturing the essence of youth and vibrant color, which will always be the throughline for our collections. This capsule release offers a sneak peek into what’s to follow, as our main collection is set to launch later this year. With “The Kidz Love To Play,” I wanted the collection to capture the energy of our story and where this dream began. ![]() I’m excited to hear about your latest summer capsule collection, “The Kidz Love To Play.” Can you tell us more about it and why you decided to blend streetwear with digital culture? Now, as part of the next generation of multi-hyphenate creative thinkers, I consider myself a storyteller, especially with my childhood dream project, PLAY! POP! GO!, where I’m building my own IP playground. Throughout my career, I’ve worn many hats, from graphic designer to visual artist, art director, creative director and director, working on incredible projects with artists like Camila Cabello, Katy Perry, Madison Beer, Lil Yachty and Lil Nas X. Despite my bold and colorful work, I am introverted and shy. Growing up, I felt unseen and unheard, not fitting into the pop culture or environments around me. Web3 feels like a full-circle moment, allowing me to express myself and tell stories in a digital revolution. It propelled me into a world and industry I could never have imagined before. My career unexpectedly began at the age of 17 through social media when I used it as an outlet for my love of art and music. I am Amber, a free-thinker and dreamer who sees the world in vibrant colors. Scroll down below to read our interview with Amber Park.Ĭould you please introduce yourself and give us an overview of your career? What experiences or achievements sparked your interest in Web3? Thus, her new collection “THE KIDZ LOVE TO PLAY” provided the perfect opportunity to delve into Park’s vision of queering the Metaverse, her affection for Club Penguin’s “Puffles,” why we should let our inner children come out day-to-day and everything in between. This opens up a boundless multiverse of social gaming possibilities, featuring live streaming, interactive chat and direct-to-consumer shopping.Īmber Park clearly stands as a true creative paragon, defining the aesthetic of her generation, revolutionizing the visual arts space and empowering fellow female Asian creatives along the way. Leveraging Web3 technology, it immerses users in a community-driven digital gaming experience that seamlessly blends fashion, social interaction and gamified storytelling. The brand’s latest endeavor, PLAY3, is set to revolutionize the concept of brand loyalty programs. ![]() There’s no doubt why major celebrities, including BLACKPINK’s Jennie Kim, have already embraced this eponymous fashion line. Embracing high-end streetwear, art pieces and immersive installations, PLAY! POP! GO! creates an adventure-filled, colorful world that leaves a lasting impression. But above all, this IP-driven project serves as a playground where everyone can rediscover the thrill of youth and reconnect with their inner child.Īppealing to both the young and the young-at-heart, this dynamic universe pays homage to nostalgic classics like Club Penguin, Habbo Hotel and Pokemon Go, while infusing it with a modern, imaginative twist. This comes as no surprise, considering it’s the brainchild of multi-hyphenate artist Amber Park, renowned for her production and direction of visuals for some of the biggest names in the music industry, as well as her pioneering work in the digital space, seamlessly blending fashion and gaming. PLAY! POP! GO! is many things: it’s a brand, a digital platform, a safe space and a mindset. ![]()
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