![]() ![]() It also opens the door to engagement with a broader audience. Search engines will perceive your site as an authority, and this reflects back on your ranking on the SERP (search engine results page). This presents an opportunity to increase brand awareness and create thought leadership. A site that already gets a lot of traffic also attracts additional traffic. The amount of traffic represents the number of potential customers being propelled to your site. Your website traffic is similar: the more traffic, the greater the chances that more visitors will convert into paying customers. The more shots, the greater the chances of capturing the perfect picture (and a higher volume of great pictures too). The trick is to shoot thousands of pictures. Why Do You Need More Traffic to Your Website?ĭo you know how a nature photographer gets the perfect shot of a flying eagle? He increases the odds. Keep this in mind because email marketing is one of the most successful marketing channels with a higher-than-average return on investment (ROI). Email MarketingĪnyone clicking through from a link in an email you sent would show here, so long as the email was properly tagged. Analyze the amount and quality of traffic from each social media platform separately. This is another traffic source with fantastic potential. Such backlinks can be a source of valuable traffic if placed on authoritative sites. Referrals refer to anyone clicking through from another website where someone added a link on their blog post or media article. Pay attention to this type of traffic because there is huge potential here. The traffic generated through banners or ads displayed on display advertising networks such as Google AdSense and Apple Search Ads, or other websites is aggregated under display ad traffic. Display Adsĭisplay ads are considered part of SEM and offer a great way to draw more attention to your site. You need to track paid traffic from search engine marketing (SEM) to stay in control and optimize your digital strategy. It lets you boost traffic quickly while giving you control over ad spend and audience targeting. PPC (pay per click) is a performance-based advertising model that applies keyword targeting on search engines and other platforms. Both inbound marketing (SEO) and content marketing are strategies that can help increase organic traffic. You earn this type of traffic with good SEO. Identify pages with loads of direct traffic and check them regularly.Īll visitors who reached your site after entering a query in a search engine, such as Google, Bing, or Yandex, will contribute to your organic traffic. There’s no reason to increase direct traffic to your website, but you do need to keep an eye on it. When a user moves from a secure HTTPS address to an unsecured HTTP, you’ll see them all as direct traffic. Also, pages with a missing or broken tracking code or improper redirection end up here. When a user types your URL directly, bookmarks your page, or clicks through from a non-web document, such as a PDF or a slide deck, Google considers it as direct traffic. After you get a clear picture of the amount and quality of traffic from each source, you can start applying the techniques we will discuss in the next chapter. What Are the Sources of Your Website Traffic?īefore you broach the subject of how to get more traffic to your website, you need to first understand where traffic is coming from and how people reach your website. We’ll look at ways to establish sources that generate website traffic, increase the flow from existing incoming traffic sources, and optimize content for more valuable, high-quality visitors. You also need to understand SEO best practices and the latest digital marketing trends.Īmong the thirteen methods we present in this blog post, some may sound familiar, while others may surprise you. You need to be able to evaluate your performance within the context of your industry. The answer to the question – “How to increase website traffic?” depends on how efficient your website traffic analysis is. This article will steer you in the right direction. You need to be ready to get your hands dirty in order to actively drive results. ![]() If you are serious about increasing traffic to your website, don’t waste your time looking for quick hacks. ![]()
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